The legendary brand FUBU, known for its “For Us, By Us” philosophy, is making a highly anticipated return to the U.S. stage at Atlanta Fashion Week 2024. The brand will unveil its Fall 2025 menswear and suits collections with a full runway show on Friday, October 4, 2024, at 8 PM.
The October 4th event will spotlight FUBU’s reimagined classic pieces, infusing the 2024-25 collections with renewed energy and style. A special segment will also showcase the FUBUsuits line. “We’re excited to present our new vision to the world,” said Carl Brown, President and co-founder of FUBU, The Collection, and hotelFUBU. “Collaborating with Atlanta Fashion Week is a significant moment for us, as it connects our iconic legacy with a vibrant future in fashion and beyond,” added Cecily Groves, VP of Brand Management and Licensing at FUBU, and co-founder of hotelFUBU.
In addition to the much-anticipated runway show, FUBU will host the FUBU ARCHIVE Art Gallery exhibit at Buckhead Art & Co. from October 7 to October 21, 2024. Curated by Team FUBU and the Trap Music Museum, this exhibit will celebrate FUBU’s rich heritage while showcasing its innovative future, launching at the peak of Atlanta Fashion Week.
“The FUBU ARCHIVE gallery will offer a multimedia presentation of legendary moments and milestones,” said Angela Watts, founder of Atlanta Fashion Week. “Creatively curated, the gallery will provide visitors with a unique glimpse into FUBU’s storied past, while also offering a preview of the brand’s future directions. This collaboration with Atlanta Fashion Week, Buckhead Art & Co., Trap Music Museum, and Uncommon Impact Studios marks a pivotal milestone for FUBU, as we reintroduce the brand to a new generation of fashion and cultural enthusiasts.”
Atlanta Fashion Week 2024, running from October 2 – 7, 2024, is a five-day cultural event that will spotlight the latest trends and innovations in the fashion world. The week will feature exclusive runway shows, fashion presentations, pop-up shops, panel discussions, and the opening of the art exhibit. Designed to showcase collections from both established designers and emerging talents, the event is expected to draw industry professionals, influencers, and fashion aficionados from around the globe.