Rihanna and PUMA Relaunch FENTY with Avanti Line
— Global superstar Rihanna and sportswear giant PUMA are back in action, reintroducing their collaborative venture, FENTY x PUMA. Rihanna assumes the role of Creative Director with a multi-year partnership, heralding a fresh wave of product launches. The FENTY x PUMA Avanti, the debut product of this collaboration, melds PUMA’s sporting legacy with Rihanna’s cultural influence. Having previously disrupted fashion with creations like the iconic Creeper, Rihanna and PUMA rekindle their creative partnership. The FENTY…
